Eternal Fan® Continues Talent Expansion with Roger Jones

Pro Sports Executive Named Strategic Alliance Consultant

Cedar Rapids, IA — June 27, 2025 — Eternal Fan®, the industry leader in commemorative fan experiences and pioneer in the @Afterlife Experience (ALX) marketplace, has appointed Roger Jones, a proven innovator in college sports revenue generation, as its new Strategic Alliance Consultant.

Jones is an industry veteran and strategic consultant, advising top-tier clients across sports, spirits, and tech, including Brackish Vodka, EPaymints, Metabilla, and others. Previously, Roger served as Director of Corporate Partnerships for the Cleveland Browns, where he led innovative partnerships with major brands, including AWS and Taco Bell. His track record includes securing multi-million-dollar sponsorships and building scalable revenue strategies for sports properties, startups, and national brands.

“Roger has a great connectability and relatable manner, which makes him a fantastic ambassador for Eternal Fan®”, shares Founder and Chief Executive Officer Matt Linn. “We are excited to enhance our relationship with Roger and look forward to his continued engagement with the sporting industry here in the United States and abroad.”

At Eternal Fan®, Jones will advise on the company’s growth strategy, brand integration, and development of high-impact partnerships with teams, leagues, and venues nationwide. His focus will include identifying unique fan engagement opportunities and expanding Eternal Fan’s presence at live events and iconic sports locations.

“I’m honored to join Eternal Fan® in this capacity,” said Jones.

“The brand is creating something powerful and meaningful for fans, and I’m excited to help shape partnerships that elevate both the experience and the legacy of sports fandom.”

Eternal Fan® has successfully implemented similar initiatives, such as the Fan MemoriesⓇ program with the National Football League (NFL)’s Jacksonville Jaguars and the new 904EVER Club and at NASCAR’s Richmond Raceway (VA), which features the iconic 21-foot “World’s Largest Piston” monument.

The development of the ALX category marks a significant evolution in fan engagement, offering a heartfelt avenue for supporters to remain an enduring part of their team’s narrative.