Eternal Fan Welcomes Aaron Sparks
Sports Activation Director & Mixologist Elevating Hospitality with High-Energy Engagement, Innovative Bar Concepts, and Unforgettable Experiences
August 7, 2025 | Cedar Rapids, IA
Eternal Fan is proud to welcome Aaron Sparks as our new Sports Activation Director & Mixologist, leading hospitality experiences across our national footprint of sports and entertainment events.
With a unique blend of mixology mastery and fan engagement expertise, Aaron will spearhead Eternal Fan Hospitality’s on-site activations—from high-energy tailgates and race weekend parties to branded mobile bar experiences, alumni gatherings, and nonprofit events.
“Aaron leverages deep product knowledge and strategic insight to deliver experiences that resonate on both personal and professional levels,” said Matt Linn, CEO of Eternal Fan. “From leading immersive tastings to designing mobile bar concepts and RTD cocktail lines, every project reflects a commitment to quality, storytelling, and intentional design.”
More Than a Drink—A Moment
Aaron is more than a bartender. He’s a brand builder, a crowd energizer, and a connector of people. In every glass, he sees an opportunity to create a shared experience that fans will remember long after the final whistle.
As part of his role, Aaron will:
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Curate customized cocktail menus tailored to specific fan bases and event themes
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Lead hospitality activations at college football tailgates, NASCAR weekends, charity events, and more
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Oversee the design of mobile bar and RTD beverage programs that bring partners’ brands to life.
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Deliver turnkey, high-touch experiences that elevate Eternal Fan’s presence and impact.
“A great drink can open a conversation, set a tone, and spark a moment,” said Sparks. “But more than that, it’s about the experience—connecting with people through shared energy and passion. That’s what drives me, and that’s what Eternal Fan is all about.”
With Aaron Sparks joining our team, Eternal Fan is doubling down on its mission to create immersive, emotionally resonant fan experiences—on the ground, behind the bar, and beyond.
For more information about Eternal Fan® and their initiatives, please visit GoEternalFan.com
About Eternal Fan®:
Eternal Fan® is the global leader in commemorative fan engagement experiences, offering customized, enduring tributes inside the sports and entertainment venues fans love most. Through the category of ALX: After Life Experience, and other legacy programs, Eternal Fan® helps individuals and families tell their stories in the most meaningful places—forever, via partnerships with brands like the NFL’s Jacksonville Jaguars, and installations at iconic locations such as NASCAR’s Richmond Raceway. Eternal Fan® continues its mission to honor passion, preserve memories, and redefine how we celebrate our fandom in the spaces we love most.
