The Wilbert Group Partnership

Eternal Fan and The Wilbert Group Expand Partnership to Build New Sales Channel in Florida and Advance 904EVER Club

CEDAR RAPIDS, I.A., May 12, 2026 — Eternal Fan, the category creator behind the After Life

Experience (ALX), today announced an expanded partnership with The Wilbert Group and its

Memorial Monuments Division to establish a new, scalable sales channel across the state of Florida. The initiative will leverage Wilbert’s extensive network of licensed home operators to introduce Eternal Fan’s fan-focused memorial offerings, including the 904EVER Club, to families seeking meaningful, lasting ways to preserve legacy and identity.

The partnership formalizes a coordinated effort to integrate Eternal Fan’s Fan Spaces® and related offerings into the funeral planning process through trusted local providers. By aligning with Wilbert’s national footprint and longstanding relationships within the death care industry, Eternal Fan aims to accelerate adoption of its ALX platform while providing funeral homes with a differentiated, value-added service for their clientele.

As part of the agreement, Wilbert will also serve as the exclusive construction partner for

Eternal Fan’s memorial monuments. This includes the landmark installation tied to the Jacksonville Jaguars and the 904EVER Club, which is scheduled to debut in 2028 following completion of the team’s stadium renovations. The monument will feature a permanent, teambranded structure designed to house Fan Spaces®, offering fans a dedicated place within the stadium environment to honor lifelong connections to their team.

Eternal Fan, founded in 2015, has pioneered a new category at the intersection of sports, entertainment, and memorialization. Its ALX platform enables fans to secure a permanent presence at venues they love, transforming traditional concepts of remembrance into shared, community-based experiences. The Wilbert Group, established in 1906, is a leader in burial vaults, cremation services, and memorialization products, with a nationwide network of licensees and a reputation for operational excellence across the funeral services industry.

“This is about meeting families where they are and expanding what is possible,” said Matt Linn, founder and CEO of Eternal Fan. “For generations, Wilbert has been a trusted name in memorialization. By working together, we are creating a new pathway that allows fans to carry their identity and passion forward in a way that feels authentic, permanent, and connected to the places that mattered most to them.”

Tim Lawler, President of The Wilbert Group, added, “Our mission has always been centered on supporting families with dignity, care, and innovation. Partnering with Eternal Fan allows us to extend that mission into a new category that resonates deeply with how people define themselves today. This collaboration gives our licensees a unique opportunity to offer something truly meaningful while strengthening their role in the communities they serve.”

The Florida rollout will serve as the initial phase of a broader national expansion strategy. Eternal Fan and Wilbert plan to refine the model through local market activation, training, and integrated sales processes before extending the program into additional states.

Eternal Fan Media Contact:

Brad Zimmerman – Chief Marketing Officer, Eternal Fan Brad@goeternalfan.com

About Eternal Fan

Eternal Fan is the creator of the After Life Experience (ALX), a new category that enables fans to maintain a lasting connection to the teams and venues they love. Through products such as Fan Spaces®, Eternal Seat®, and Eternal Ticket®, Eternal Fan provides innovative memorialization solutions that celebrate identity, community, and legacy.

Wilbert Group Media Contact:

Mark Bates – Chief Executive Officer, The Wilbert Group mbates@wilbert.com 

About The Wilbert Group, Inc.

The Wilbert Group, Inc. is a leading provider of burial vaults, cremation products, embalming supplies, monuments and memorialization solutions, through a nationwide network of licensed manufacturers and funeral service partners. Founded in 1880, Wilbert is committed to delivering quality, innovation, and service to families and funeral professionals across North America.