Eternal Fan’s Zach Mueggenberg
Championing Fan Experience Through Innovation and Authenticity
Cedar Rapids, IA – July 25, 2025 – With over a decade of experience in event management and mobile marketing, Zach Mueggenberg has built a reputation as a behind-the-scenes powerhouse in the sports and entertainment space.
Now serving as Director of Sports Hospitality for Eternal Fan®, Zach brings a strategic and entrepreneurial spirit to every activation, blending creativity, logistics, and an unmatched passion for delivering unforgettable experiences to fans nationwide.
A lifelong entrepreneur, Zach’s journey began with the design and launch of a mobile party grill and two rental party trailers—immersing him in the heart of American tailgate culture. That venture quickly evolved into something much larger, resulting in activations for Fortune 500 companies, massive collegiate alumni events, NFL fan club parties, and numerous high-impact charity events. Whether it’s a small private gathering or a 1,000-person parking lot celebration, Zach consistently raises the bar on engagement.
In 2017, Zach’s company sponsored Eternal Fan® NASCAR driver and ambassador Joey Gase at the Daytona 500, marking the beginning of what would become a deeply aligned partnership. Inspired by the raw excitement and community at the racetrack, Zach’s commitment to building meaningful fan connections has only grown stronger.
Today, in his role at Eternal Fan®, Zach oversees a diverse portfolio of events that celebrate the passion of sports and the power of memory. His philosophy—“nobody is sad before the game starts”—fuels his mission to create inclusive environments where fans come together to share joy, excitement, and legacy.
“Zach is a rare leader who combines business savvy with a deep understanding of what moves people emotionally,” said Matt Linn, CEO of Eternal Fan®. “He’s a true builder of experiences, and fans feel that in every event he touches.”
Ask him for a personal favorite venue, and his answer comes without hesitation: Talladega Superspeedway in Alabama.
“Every person there is genuine,” Zach says. “There are no demographics, no politics—just people having the time of their lives together, watching racing for a whole week.”
As Eternal Fan® continues to expand its national footprint, Zach Mueggenberg remains at the forefront, guiding the organization’s event strategy with vision, heart, and an unwavering commitment to the fans.
For more information about Eternal Fan® and their initiatives, please visit www.goeternalfan.com
About Eternal Fan®:
Eternal Fan® is the global leader in commemorative fan engagement experiences, offering customized, enduring tributes inside the sports and entertainment venues fans love most. Through the category of ALX: After Life Experience, and other legacy programs, Eternal Fan® helps individuals and families tell their stories in the most meaningful places—forever, via partnerships with brands like the NFL’s Jacksonville Jaguars, and installations at iconic locations such as NASCAR’s Richmond Raceway. Eternal Fan® continues its mission to honor passion, preserve memories, and redefine how we celebrate our fandom in the spaces we love most.
